Wednesday, March 10th
Bell Harbor Conference Center
http://www.marketmix2010.com/

Does your current marketing remind you of gagging on a light beer?

Head straight for the hard stuff at MarketMix,* for a day spiked with intoxicating marketing insight.

MarketMix blends the social, search and sexy sides of marketing with the straight up traditional of print and broadcast. It’s a concoction crafted to tantalize even the hardened teetotaler who thinks he’s mastered marketing.

Discover the secrets of today’s marketing mixology. Savor the flavor of a conference brimming with cutting-edge and classic expertise. Learn to create your own powerful blend of on and offline marketing mixes. And at the end of the day, raise your glass in toast to new knowledge and new connections.

*MarketMix 2010 combines the region’s two marketing conferences into one powerhouse event. This year, the PSAMA’s MarketSmart and the SDMA’s Market to the Max come together to bring you a mix of all the best speakers, topics and networking packed into one full, intoxicating day.

Act now to save on MarketMix 2010
You loved your coaster. You know the when and where. And you know you'd be quite silly to miss out on MarketMix 2010. So why wait to register? Early bird registration ends this Friday, February 26. If you want to keep fifty of your hard-earned dollars in your pocket, make sure to sign up by then!

Not convinced yet? Check out the breakout sessions we're filling up as we speak, er, type, er, as you read this. From social media to mobile to gaming to ad buying, every marketing ingredient will be available to you at MarketMix 2010, so you can listen, learn and head back to the office to create your own ideal marketing mix.  

Yes, you're busy. Yes, you procrastinate like everyone else. But fifty bucks is fifty bucks...and just think how many drinks that fifty bucks could buy if you didn't have to spend it on MarketMix 2010...Register now and pocket that chunk of change. Save fifty bucks now!

MarketMix 2010 Agenda

7:30am-8:30am Registration & continental breakfast

8:30am-9:45am Morning keynote Steve Jarvis and Andrea Schwarzenbach of Alaska Airlines

Never mind the hair of the dog. Our morning keynote speakers will get your brains buzzing, no coffee or cocktail required. Steve and Andrea present their recipe for social media success, stirring together email, Facebook and Twitter. That unique and tasty blend mixed in with a whole new branding has Alaska ever expanding their services while other airlines are shrinking theirs.

10:00am-12:15pm Morning sessions

12:15pm-1:45pm Luncheon Keynote Chef Tom Douglas

Craving to quench your thirst for even more marketing insight? Seattle’s celebrity chef Tom Douglas will serve up a lunchtime keynote on building a brand that will whet your appetite for your own brand success. 

2:00pm-3:00pm Afternoon sessions

3:15pm-4:30pm Closing Keynote Tom Vogl

In response to drastic changes in marketing, creating conversations with customers is now a key ingredient of REI’s marketing strategies. Cap off your day with Tom Vogl, VP of Marketing for REI, and drink up insight into REI’s recipe for success in the new media scene.

4:30pm-5:30pm Closing reception & networking

Breakout Sessions/Speakers

MORNING – (10:00am-11:00am)

How to Mix PR and Social Media
Listen in as a panel of social superstars discusses how old-fashioned PR blends with new-fangled social media for a stronger marketing mix.
Moderator - Bob Silver, Senior Vice President, General Manager, MWW Group
Panelists: To Be Announced

Print’s Role in an Emerging Media Marketing Campaign
Two marketing experts tell the tale some marketers have overlooked: print’s place in modern marketing.
Presenters - Ian Tolmie, VP of Digital Operations, Cenveo; and Mike Spears, Jones Soda

Let the People Speak! Using User Generated Content
Learn how to capture, manage and use all that content your loyal fans are just dying to share and post!
Moderator - Amy Dalton, Senior Director, Marketing, Topix
Panelists:
Tim Besse, Co-founder, VP of Product and Marketing, Glassdoor.com
Andy Liu, CEO and Co-founder, Buddy TV
Vijay Rao, VP, Director of Open Planning, Optimedia
Conrad Saam, Marketing, Avvo

Are You Keeping Up With the Changing Consumer?
Your audience has aged and your younger audience has changed. Has your marketing kept pace? Think about it as you glean insight from generational trends and research in changing consumers.
Moderator- Anna Liotta, President, CEO, Resultance Inc.
Panelists:
Trace Cohen, Digital Strategist, Publicis
Janet Farness, Strategic Research Director, The Seattle Times Company
Samatha McAra, Director, Ipsos Reid
Blake Park, VP, Strategy and Insights, Wunderman

MID-MORNING – (11:15am-12:15pm)

How to Measure Social Media ROI
Does social media matter? Can it really move the needle? Review best practices for tracking and measuring the impact of social media on marketing campaigns and programs, including key technologies for monitoring and analyzing social media activity.
Moderator- Ben Straley, CEO, Meteor Solutions
Panelists:
Lise Brende, Bing and MSN Analytics
Blake Cahill, Senior VP of Corporate Marketing, Visible Technologies
Jessica Michaels, Managing Director, Wunderman Group

Purchasing Ads
The session is still being concocted.
Presenters – To Be Determined

Seattle’s Worldwide Gaming Industry: Trends in Gaming as a Marketing Medium
What every marketer should know about how games help you connect with target audiences, blending gaming and social and monetizing games.
Moderator- Todd Bishop, Co-founder & Managing Editor, TechFlash
Panelists:
Ryan O’Donnell, Marketing Manager, Big Fish Games
Additional Panelists To Be Announced

Search Engine Optimization: Future of Analytics
The session is still being concocted.
Presenters – To Be Determined

AFTERNOON – (2:00pm-3:00pm)

How to Use Social Media
Yeah, you know you should be doing something with Facebook, LinkedIn, Twitter, Flickr, etc. … But what? Find out here.
Moderator - Representative, Razor Fish
Panelists:
Dave Hanley, Banyan Branch
Adriane Musuneggi, drugstore.com
Bowen Payson, Virgin America

Best of the Northwest Brands
Soak up a showcase of the best integrated brand work from Northwest leaders. Then walk away inspired to improve your own company’s brand!
Moderator - Ralph Fascitelli, Principal, Enthrall
Panelists:
Tom Berquist, VP Marketing, BECU
Jim Copacino, CEO, Copacino + Fujikado
Mike Doherty, CEO, Cole andWeber

There’s More to the Mobile Story
Get up to speed on the meteoric rise of mobile as a marketing tool. We’ll discuss the phenomenon, the apps, and more.
Moderator - Julie Rezek, VP, Global Client Services Director, Wunderman
Panelists:
Stuart John, VP-Products and Technology, IconMobile
John SanGiovanni, Co-Founder, Vice President, Product Design
Scott Scazafavo, VP of Product, AllRecipes.com
Kelly Soligon, Director, US Central Marketing Group, Microsoft Corporation

B2B Best Practices: Integrating online and traditional marketing
Learn how online, email, DM, social media and direct sales work together to drive awareness, lead generation, sales, retention and ultimately ROI. We’ll discuss evaluating and balancing different channels, maximizing value-added content, trends to follow and more.
Moderator - Matt Heinz, Principal, Heinz Marketing
Panelists:
Representatives from Boeing, Fluke and Weyerhauser

Speakers

Steve Jarvis
Vice President of Marketing, Sales and Customer Experience, Alaska Airlines

Read more about Steve


Andrea Schwarzenbach
Manager, Interactive Marketing & Campaign Strategy, Alaska Airlines

Read more about Andrea


Tom Douglas
Northwest Celebrity Chef,
Restaurateur & Author

Read more about Tom


Tom Vogl
Vice President of Marketing,
REI

Read more about Tom

Breakout Session Speakers

Tom Berquist, VP Marketing, BECU

Tom Berquist has over 20 years of experience in the financial services industry and has worked at BECU since 1994. In his role as Senior Vice President of Member Strategies he leads BECU's marketing, product development, community affairs, and strategic planning efforts. Prior to joining BECU, he started his career in financial services with Bank of America.

Tom currently serves on the Board of Directors for Rebuilding Together South Sound and is a trustee of the Washington Credit Union Foundation. He earned a B.A. in Business Administration from the University of Washington and is currently working on his MBA at Seattle University.

Tim Besse, co-founder, VP of Product and Marketing, Glassdoor.com

Tim Besse is co-founder and vice president of product and marketing of Glassdoor.com. Previously, Tim was the director of product management and online marketing the Asia Pacific division of Expedia. In this role, Tim developed new markets in Australia, Japan, and China, and assumed general management responsibility of the Hotels.com business in Asia. In other Expedia roles Tim helped launch other early stage businesses, including Expedia's telesales and private label businesses as well as its online luxury offering, Classic Custom Vacations. Tim holds a bachelor's degree in accounting from the Weatherhead School of Management at Case Western Reserve University.

Todd Bishop, Co-founder & Managing Editor, TechFlash

TODD BISHOP is co-founder and managing editor of TechFlash. He is responsible for editorial strategy, quality and innovation, and he works with the executive editor to develop editorial features. Bishop has covered Microsoft and the technology industry for more than five years in Seattle, most recently as a reporter for the Seattle Post-Intelligencer. He launched his blog about Microsoft in September 2003, building it into a widely used resource for tracking the software giant. In February 2008, Bishop was the first to publish internal Microsoft e-mails in which company executives privately criticized the Windows Vista operating system, even as they publicly praised it. His coverage of Bill Gates’ departure from daily life at the company was published by papers including the New York Post. His blog has received honors including a 2008 Best in Business Award from the Society of American Business Editors and Writers. Bishop covered commercial real estate at the Puget Sound Business Journal from 2000 to 2002. He grew up in Orland, Calif., and got his start in journalism covering sports for his high-school paper. He graduated from California State University, Chico, with a double-major in journalism and business administration.

Blake Cahill, Senior VP of Corporate Marketing, Visible Technologies

Blake Cahill is the Senior Vice President of Corporate Marketing for Visible Technologies. He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth. Prior to joining the company, Blake was the Vice President of Marketing and Product Management at SafeHarbor Technology Corporation, a Seattle based web-services firm, where he successfully reignited customer acquisition and retention programs, oversaw the launch of a new brand identity and significantly raised the profile of the firm with the analyst and media communities. Blake has more than 16 years of executive management experiences leading marketing, sales, product management, and customer support
organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies such as AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University in Newport, Rhode Island.

Amy Dalton, Senior Director, Marketing, Topix

A marketing professional with more than 15 years of experience in media, Amy Dalton's career spans book, newspaper, magazine, and Internet publishing. She came to Topix from Knight Ridder Digital, where she directed marketing and advertising efforts for the company's 32 newspaper web sites and its national vertical properties, including CareerBuilder.com, Cars.com, Apartments.com, ShopLocal.com, and the Real Cities Network. Previously, she managed public relations for PC World magazine and its web site PCWorld.com, and held several marketing and publicity roles at book publisher HarperSanFrancisco. A native Californian, Amy graduated from Stanford University with a bachelor's degree in American Studies.

Mike Doherty, President, Cole & Weber United
Mike is a marketer with over twenty-five years of experience creating effective growth strategies for a diverse group of clients. Working on both the agency and client sides of the business, Mike understands both the internal issues clients face and the ever-changing world of advertising and communications. His passion lies in helping clients find new ways to go beyond the boundaries of traditional advertising to effectively engage customers in branded experiences.

While leading Cole & Weber United, their work has been recognized for both creativity and effectiveness in nearly every major communication award show.

Janet Farness, Strategic Research Director, The Seattle Times Company
A Stanford grad, Janet Farness is currently the Strategic Research Director at The Seattle Times Company. She guides a department of accomplished researchers who provide strategic research and marketing and media consulting throughout the company and on behalf of advertisers. With a background in software development and marketing in the San Francisco Bay Area and management consulting in Southern California, Janet has found abundant opportunity to collaborate with her colleagues on the company’s Web sites, market positioning, audience development and new product strategies motivated by ever changing consumer behavior, market demographics and new technologies.

Ralph Fascitelli, Principal, Enthrall
Ralph Fascitelli has over thirty years of branding and strategic marketing experience and began his career in the Procter and Gamble brand marketing program. He has worked for ad agencies and corporations big and small including Heinz, Thomson and JWT and for twelve years ran Imagio Advertising and Public Relations which was twice ranked by INC magazine as the fastest growing agency in the Western United States. He has a BA from Yale and an MBA in marketing from UCLA.

Dave Hanley, Principal, Banyan Branch
Dave Hanley has worked in web marketing for several years, specializing in creating and marketing massively viral social applications.  As VP of Marketing, Dave oversaw marketing and advertising sales at Shelfari, the largest social network for book readers, which he grew from 15,000 members to over 1.5 million in one year with no advertising.  He worked in web media for over five years, most recently as director of product management at RealNetworks where he oversaw product management for Rhapsody.com and Rhapsody’s web services program. Dave spent his five years before business school working in economic development with NGOs and banks in Asia and Latin America that were implementing and assessing microcredit programs, including time as a Fulbright scholar with Grameen Bank in Bangladesh. Dave has an MBA from Stanford University and Bachelors and Masters degrees in Public Policy from Brigham Young University.

Matt Heinz, Principal, Heinz Marketing LLC
Matt brings more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem.   His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. 

Heinz Marketing is focused on helping its clients quickly and consistently accelerate customer, sales and revenue growth. Read more from Matt at www.mattonmarketingblog.com and www.twitter.com/heinzmarketing.  

Stuart John, VP-Products & Technology, IconMobile
Stuart is a skilled senior Strategic Product Manager and Technology Architect with over seven years of experience in mobile telecommunications and wireless data. He is currently VP of Products & Technology at iconmobile, a leading mobile design and technology consultancy, advising both established brands and startup companies on mobile strategy and product design.

He was previously Product Manager for Mobile at Skype, the industry leader in Internet voice communications, and was responsible for adapting the Skype softphone to be a great experience on consumer mobile phones. He managed and launched the first global carrier-grade Skype mobile service with Hutchison Whampoa and designed the integrated user experience for the 3G Skypephone. His previous roles included: developing the roadmap and requirements for Symbian’s User Interface and Java platforms – a role with licensee, shareholder and board-level visibility; defining the user experience specifications for the UK launch of Vodafone live!; and managing TDK’s Bluetooth R&D team and product portfolio. Stuart has a successful fast-track career based on a deep understanding of core technologies, a broad understanding of commercial strategies and a passion for design, culture and digital lifestyle.

Anna Liotta, President, CEO, Resultance Inc.
Liotta is president and CEO for Resultance Inc., a consulting firm that helps companies respond effectively to present and future generational forces in the workplace. As one of 19 children, Liotta grew up in a household of four generations. Anna has worked with a number of local and international companies including Intel, Office Max, Honda, Safeco, Toyota, Shell Oil, Wells Fargo, Merrill Lynch, SBA, Greater Seattle Chamber of Commerce and AFLAC. Her interdisciplinary approach applies crucial elements of communication, sociology, business and psychology to the problems facing companies today.

Liotta is an award-winning speaker who has presented at the International Rotary Conference, Best of Organizational Development Summit, Institute for the Development of Educational Activities, eWomen Networks and The Idea Conference, where she was ranked at first place among 400 of her peers. The Puget Sound Business Journal honored her in 2003 as one of the region's "Top 40 Under 40." Liotta holds a master's degree in Interpersonal Communication from the University of Washington.

Andy Liu, CEO & Co-founder, Buddy TV
Andy Liu is co-founder of BuddyTV, along with David Niu.
Prior to BuddyTV, Andy served as President and CEO of NetConversions from 1999-2004 prior to its sale to aQuantive and served as VP and GM of its Site Optimization unit from 2004-2005. He’s also a founder of a non-profit focused on technology in developing countries and is very passionate about entrepreneurship. He brings deep experience in building companies, site optimization, SEO, community building, and product development. In 2003, he was named to Puget Sound Business Journal’s 40 under 40 and holds an MBA from Wharton.

Blake Park, Vice-President, Group Director of Strategy & Insights, Wunderman Seattle
Blake Park is VP-Group Director of Strategy & Insights at Wunderman, where he leads strategy for the agency’s Microsoft Commercial clients globally. Blake is an expert on branding, catalyzing innovation, and applying emerging media to engage customers and prospects in compelling ways.  He has developed marketing for companies such as Getty Images, The Walt Disney Company, Universal Publishing, and several startup Internet and software firms. Blake also founded a marketing agency, Nimble Strategies, and a national, award-winning magazine for the University of Southern California.
Blake earned his undergraduate degree from Yale and MBA from USC.

Vijay Rao, VP, Director of Open Planning, Optimedia
A relative ‘veteran’ of the wireless category, Vijay has spent the last five years of his career helping drive T-Mobile’s explosive growth from an also ran to the fastest growing operator in North America. Highlights of that experience include planning T-Mobile’s 2003 US launch and stewarding their inaugural Television Upfront. More recently, Vijay ran T-Mobile’s Youth segment, a role that saw him develop a number of cutting edge and industry leading digital initiatives, including his client’s first forays into the gaming space. He also heads up T-Mobile’s NBA Sponsorship.

Currently, Vijay’s primary focus is in Communications Planning; a consumer-centric, platform agnostic approach to media that’s at the center of Optimedia’s DNA. An integral part of the Strategic Leadership Team, he’s working on an agency-wide initiative to integrate Open Planning across all of Optimedia’s client roster. A native of London, Vijay holds a degree in Television, Radio and Film from Texas Christian University, where he graduated Magna *** Laude.

Julie Rezek, Vice-President, Global Client Services Director, Wunderman Seattle
Julie Rezek is a seasoned marketing professional with over 15 years experience developing and managing consumer and B2B programs.  In her current role as VP-Global Client Services Director at Wunderman Seattle, she is responsible for the multi-million Microsoft Commercial account worldwide.  Her work spans relationship marketing programs for key Microsoft brands and business groups such as Office, Server, Developer, Dynamics, Public Sector, SMB, Mid-Market, and Mobile. Julie’s focus is ensuring the marketing campaigns for Microsoft’s leading technology products and services are cutting-edge, employ the latest social networking strategies, and take full advantage of emerging media to drive sales and deliver results.

Julie has been with Wunderman for 10 years and now serves on the Seattle agency’s executive team. Prior to her move to the Pacific Northwest, Julie was VP-Director of E-marketing in Wunderman’s Toronto office, where she was a key contributor in developing Wunderman’s digital marketing practice as the discipline was first getting established.  The tier-one accounts that have benefited from Julie’s leadership include IBM, Kraft, The Loyalty Group, Citibank, AT&T, and the Ford Motor Company.

Conrad Saam, Marketing, Avvo
Conrad runs marketing for Avvo, where he oversees the firm's SEM, SEO, social media, online marketing, public relations, email and web analytics initiatives. Avvo grew from concept to the most trafficked legal directory in the world in two years without spending a dollar on advertising. 

Prior to Avvo, Mr. Saam ran business development for interactive agencies.  He worked with major consumer brands, assisting them to adapt their online marketing strategies to meet the changing market, technology, and regulatory environments of the internet. His experience includes numerous awarding-winning interactive projects for clients including Disney, Nickelodeon, Lego, MTV, Ford, Macromedia, the United Nations, Microsoft, AOL, McDonalds, Mattel and Napster.

Conrad holds an MBA from the Ross School of Business at the University of Michigan. He is a sought-after speaker on online marketing, SEO, and service marketing and has been featured in USA Today, the New York Times and Strategy Magazine.  He writes on Avvoblog and tweets @conradsaam. 

Mike Spear, Jones Soda
Mike Spear has been at Jones Soda Co. for 7 years. He currently serves as Brand Manager of Digital Sales and Marketing including Jones’ customized label program, myJones. Mike also manages Jones’ websites and is the voice of Jones’ Social Media presence. Prior to that, Mike was the Brand Manager for several Jones’ products in the Natural Foods channel. Mike holds a BA in Journalism and Communication from the University of Oregon and lives in Belltown.

Ben Straley, CEO, Meteor Solutions

Ben has spent the last 13 years of his career managing and leading marketing teams and business for venture-backed startups and large, publicly traded companies. As CEO of Meteor Solutions, he manages the company and secures key partnerships. Currently their clients include Microsoft, Alaska Airlines, Sony Pictures, Disney and many other high-profile brands. Ben began his online marketing career in 1997 as a producer for Starwave, where he worked on online advertising and marketing promotions on ESPN.com and ABCNews.com for major brands including Microsoft Internet Explorer, Gatorade, and Pizza Hut. In 1998, Ben moved from the creative services team to spearhead the development of ESPN.com’s online marketing and e-commerce systems and lead product management of Go Network’s registration and billing web services platform. In 2001, Ben joined Santa Clara-based Sanctum Corporation to oversee Product Marketing of AppScan, the company’s leading suite of Web application security assessment and monitoring tools. In the spring of 2003, Ben was recruited to lead eCommerce and Internet Business Development for a $1.3B global kitchen and housewares company. In this role, Ben led a 20-person ecommerce team, oversaw B2B and B2C ecommerce operations and fulfillment, coordinated the expansion of the company’s online presence and ecommerce operations in the UK and Australia, and signed partnerships with Amazon and Target. In the summer of 2005, Ben returned to his native Seattle to lead marketing for Ignition-backed Judy’s Book, a site where community members around the country shared advice and recommendations about local businesses and activities.

Ben holds an MBA from the Kellogg School of Management, a BA with distinction from Colorado College, is the curriculum developer and lead instructor at the UW Extension’s Advanced Interactive Marketing program, and is Chair-elect of the Board of Trustees at the Seattle Children’s Home, Washington State’s oldest children’s charity.

Ian Tolmie, VP of Digital Operations, Cenveo Corporation. 
Being a 19 year veteran of the pre-media and printing industries, Ian Tolmie has had the opportunity to reinvent himself numerous times.  In his current position Ian is responsible for developing the business strategy for Cenveo Corporation’s eCommerce and variable data print national platform.  Also working on the operations side of the business, Ian is responsible for building the national platform and developing the workflows that support this new business for Cenveo. 

Prior to his current position at Cenveo Ian acted as Sales Manager for Cenveo Seattle and then as General Manager of Cenveo’s eCommerce, direct mail and variable data print division, Cenveo Direct. Raised in North Carolina, Ian holds a BS in Graphic Communications and a Master in Aeronautical Science.  A degree he still hasn’t figured out how to use in the pre-media and print world.  Ian lives in West Seattle with his wife, Jennifer, and 16 month old son, Dane. 

MarketMix 2010 Registration Information

Save $50 w/ Early Bird Registration by February 26, 2010! 

SDMA/PSAMA Member - Individual - $199.00 - After Feb. 26th $249

SDMA/PSAMA Member - Corporate (4) - $699.00 - After Feb. 26th $749

Students w/ valid ID - $99.00 - After Feb. 26th $149

Non-member - Individual - $299.00 - After Feb. 26th $349

Non-member - Corporate (4) - $879.00 - After Feb. 26th $929

Special Offer - MarketMix PLUS SDMA Membership - Individual - $349.00 - After Feb. 26th $399

Special Offer - MarketMix PLUS SDMA Membership - Corporate - $999.00 - After Feb. 26th $1049