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Marketing Budgets: A lesson in self-defense.

Last post 11-23-2009, 2:32 PM by SDMA. 0 replies.
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  •  11-23-2009, 2:32 PM 812

    Marketing Budgets: A lesson in self-defense.

    Learn how to win support for your marketing budget. Even in a down economy.

    Dec. 2, World Trade Center, 5:30pm cocktails & dinner
    www.sdma.org/events

    Marketing professionals will find the Seattle Direct Marketing Association's December dinner presentation insightful.

    We've invited five panelists (shown below) to tell us how they approach justifying (or analyzing) marketing spends. Learn what you can do to persuade the financial decision-makers of the world that your plan is worthy!

    Speaker Panelists
    Dave Parker, OneAccord Partners, former CEO, current board consultant and professor
    Mike Crill, Managing Director, Atlasaccelerator, VC group
    Elissa Fink, VP Marketing, Tableau Software
    Joe Barnes, CMO, Girl Scouts
    Jerry Gronfein, CFO/Treasurer Ben Bridge

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