AdReady inks self-service online display ad deal with Yahoo

Eight months ago when Google announced its new self-service online display advertising system, AdReady Chief Executive Aaron Finn noted at the time that he felt proud, nervous and motivated that the search giant was copying his Seattle company's offering.

Now, the battle is escalating even more. AdReady today unveiled a significant partnership to power Yahoo's new My Display Ads offering -- a pilot program designed to help small and medium-sized businesses easily create, monitor and distribute display ads through Yahoo...