Wetpaint's TV Fandex moves it deeper into the entertainment biz

By John Cook on June 22, 2009 at 12:56 AM PDT

Is Wetpaint trying to be the Nielsen Ratings of social media? That's what I was left wondering after the Seattle company -- a platform of more than 1.5 million Web sites-- unveiled the TV Fandex today.

The service is designed to create a dynamic ranking of the most popular TV shows -- not based on viewership like the traditional measurement companies have offered in the past -- but rather on the chatter occurring on social media sites such as Twitter, Facebook and the Wetpaint fansites...

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